What’s Inside?

  • IntroductionBlow Your Own Horn! Personal Branding for Business Professionals
  • Part One:
  • Personal Branding & Marketing
  • Personal Branding
  • Personal Marketing
  • Who Are You?
  • What Do You Stand For?
  • Are You Linkedin?
  • Linkedin Strategies for Personal Branding & Marketing
  • Reach Out and Link Somebody
  • Linkedin Professional Profile Assessment
  • Linkedin: But Wait… there’s more!
  • Blow Your Own Horn On-line
  • Part 2: Networking for Business Success
  • Networking for Business Success
  • Pre-Networking Phase
  • Creating your Elevator Pitch
  • Developing Your USP
  • How High Does Your Elevator Go?
  • It’s All About You
  • Your Voice Mail Message
  • Live Face-to-Face Networking Phase
  • Business Card Care, Custody & Etiquette
  • Dress For Success
  • Whole Lotta Shaking Going On
  • Wear a Name Tag
  • Post Networking Phase
  • It’s Coffee Time!
  • An Alternative to Attending Large Networking Events
  • Characteristics of Successful Networkers
  • Types of Introductions
  • Assessing Your Networking Effectiveness
  • On-line Networking: Social Media Overview
  • Part 3 Self-Promotion When Job Searching
  • Self-Promotion When Job Searching
  • Creating Winning Resumes
  • Creating Cover Letters
  • Your Network Web
  • The Initial Interview Phone Call
  • Dress For Success Revisited
  • Organizing Your Presentation
  • The Follow-up Job Interview Phone Call
  • Basic Interviewer Personality Types
  • Part 4 On-line Strategies for Personal Branding & Marketing
  • On-line Reputation Management
  • Cyberbullying Prevention Strategies
  • Miscellaneous Self-Marketing & Promotion Tactics
  • How to Network on Social Media Like a Pro: Intro
  • Facebook
  • Search Engine Optimization for Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • Blogs vs Newsletters
  • Quora.com
  • Reddit
  • Webinars
  • Summary & Conclusion
  • Networking Resource Files
  • Strategies to Get the Most out of your Business Networking/Referral Group
  • Name Dropping for Fun & Profit
  • Close Encounters of the Networking Kind
  • For a Good Time Call
  • Johnny Appleseed Knew What He Was Doing
  • So What’s Your Story?
  • Too Shy to Network?
  • You Get Back What You Give
  • Become a Thought Leader
  • Be the Red Car
  • Power Networking Secret Revealed!
  • When you read LinkedIn profiles what information pops out at you – good or bad?
  • How do you describe yourself to others at a networking events when you have several different active careers?
  • Top 15 Networking No-No’s: Power Networking Tips & Techniques
  • Personal Development Resource Files
  • How Big is Your Sandbox?
  • Top Ten Personal Empowerment Tips
  • Job Searching Resources
  • Should I be honest on LinkedIn about being jobless or should I hide it?
  • How can you write on LinkedIn that you were the creator of a company’s department?
  • About the Author
  • Also by Rae A. Stonehouse

 

Blow Your Own Horn: Personal Branding for Business Professionals

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