What’s Inside?
- Introduction
- Part One:
- Personal Branding & Marketing
- Personal Branding
- Personal Marketing
- Who Are You?
- What Do You Stand For?
- Are You Linkedin?
- Linkedin Strategies for Personal Branding & Marketing
- Reach Out and Link Somebody
- Linkedin Professional Profile Assessment
- Linkedin: But Wait… there’s more!
- Blow Your Own Horn On-line
- Part 2: Networking for Business Success
- Networking for Business Success
- Pre-Networking Phase
- Creating your Elevator Pitch
- Developing Your USP
- How High Does Your Elevator Go?
- It’s All About You
- Your Voice Mail Message
- Live Face-to-Face Networking Phase
- Business Card Care, Custody & Etiquette
- Dress For Success
- Whole Lotta Shaking Going On
- Wear a Name Tag
- Post Networking Phase
- It’s Coffee Time!
- An Alternative to Attending Large Networking Events
- Characteristics of Successful Networkers
- Types of Introductions
- Assessing Your Networking Effectiveness
- On-line Networking: Social Media Overview
- Part 3 Self-Promotion When Job Searching
- Self-Promotion When Job Searching
- Creating Winning Resumes
- Creating Cover Letters
- Your Network Web
- The Initial Interview Phone Call
- Dress For Success Revisited
- Organizing Your Presentation
- The Follow-up Job Interview Phone Call
- Basic Interviewer Personality Types
- Part 4 On-line Strategies for Personal Branding & Marketing
- On-line Reputation Management
- Cyberbullying Prevention Strategies
- Miscellaneous Self-Marketing & Promotion Tactics
- How to Network on Social Media Like a Pro: Intro
- Facebook
- Search Engine Optimization for Facebook
- Twitter
- Instagram
- Pinterest
- YouTube
- Blogs vs Newsletters
- Quora.com
- Reddit
- Webinars
- Summary & Conclusion
- Networking Resource Files
- Strategies to Get the Most out of your Business Networking/Referral Group
- Name Dropping for Fun & Profit
- Close Encounters of the Networking Kind
- For a Good Time Call
- Johnny Appleseed Knew What He Was Doing
- So What’s Your Story?
- Too Shy to Network?
- You Get Back What You Give
- Become a Thought Leader
- Be the Red Car
- Power Networking Secret Revealed!
- When you read LinkedIn profiles what information pops out at you – good or bad?
- How do you describe yourself to others at a networking events when you have several different active careers?
- Top 15 Networking No-No’s: Power Networking Tips & Techniques
- Personal Development Resource Files
- How Big is Your Sandbox?
- Top Ten Personal Empowerment Tips
- Job Searching Resources
- Should I be honest on LinkedIn about being jobless or should I hide it?
- How can you write on LinkedIn that you were the creator of a company’s department?
- About the Author
- Also by Rae A. Stonehouse
Blow Your Own Horn!: Personal Branding for Business Professionals is available in e-book, paperback & audio versions.
