By Rae a. Stonehouse

Blow Your Own Horn! Personal Branding for Business Professionals

 

There’s an old saying that goes “the squeaky wheel… gets the grease.”

The saying may have been true at one point in time but now…

The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition?

Some will tell you it is easy now-a-days to create an on-line reputation.

The author believes creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy.

Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community.

Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are.  

This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture.

Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote.

Blow Your Own Horn! Personal Branding for Business Professionals offers:

  • Strategies for personal branding and marketing.

  • Self-promotion utilizing Linkedin as a tool.

  • Effective networking techniques for self-promotion.

  • Self-promotion strategies related to job searching.

  • On-line reputation management and…

  • Additional social media venues that could be helpful to you in developing your personal brand.

Now is the time to let the world know what you have offer. It’s time to start blowing your own horn! This book shows you how.  

 

Introduction to Blow Your Own Horn: Personal Branding for Business Professionals by Rae A. Stonehouse

Blow Your Own HornThere’s an old saying that goes  “the squeaky wheel… gets the grease.” The saying may have been true at one point in time but now…

The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition?

In this world of digital technology, a world where we are as close as 3° of separation to almost anybody in the world, many so-called technological gurus would have us believe we can easily create an on-line persona, a digital makeover if you will.

I would agree  with the statement, to a certain extent. It seems  daily we hear  of fake restaurant or book reviews. We hear  of identity theft where unscrupulous characters have stolen someone’s ID for fraudulent purposes by creating false identities from what they are able to gather from public sources.

If it is so easy for someone to create these bogus on-line identities, how can we then trust any self-promotional material we view on-line?

I believe creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy.

This book offers a collection of strategies to build your on-line presence and gain recognition in your community.

 

 

 

Author

Rae A. Stonehouse

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades. Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations. Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic. His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications. To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at https://raestonehouse.com.

Other Books by Rae

The Savvy Emcee

How to be a Dynamic Master of Ceremonies.

Power Networking for Shy People

How to Network Like a Pro

You’re Hired! 

Job Search Strategies That Work

You’re Hired! Resume Tactics

Job Search Strategies That Work

You’e Hired! Leveraging Your Network

Job Search Strategies That Work

You’re Hired! Job Interview Preparation

Job Search Strategies That Work

You’re Hired! Power Tactics

Job Search Strategies That Work

Working With Words

Adding Life to Your Oral Presentations

52 Networking Tips

How to Network Like a Pro

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You’ve  got to make your own kind of music even if  no one else sings along.

– Mama Cass